"It", being Caddy's first ever electric auto.
The President of Cadillac, Steve Carlisle, said that this electric crossover will be "the foundation for a new kind of Cadillac".
General Motors' luxury brand Cadillac is beginning a full-on assault on brand identification in order to take back America's hearts as a status symbol for opulence. "It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility".
In it will base a brand new General Motors platform, designed specifically for electric vehicles.
The platform allows the carmaker to respond to changing market demand and have responded with relatively short design and development lead time.
The EV is still nameless though GM says it is the first vehicle with the automaker's future EV platform. "The battery system will also be adjustable, based on vehicle and customer requirements".
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That would be an all-new, fully electric vehicle for Cadillac.
However, electric cars, including battery- and fuel cell-electric cars, are very much the focus of Cadillac's future.
The new Cadillac SUV will also be the first vehicle built on GM's forthcoming BEV3 chassis platform.
The potential Tesla Model X competitor doesn't yet have a name, nor do we know any of the key specifications including range, price or performance.
Cadillac has also revealed an XT6 crossover auto and has been hinting it will be releasing a future Escalade as well as a performance sedan in the near future.