Bird Box mania and the memes that took over the internet

New Netflix film 'Bird Box' smashes streaming record

Bird Box Hits 45 Million Views in One Week According to Netflix

Bird Box memes took off shortly after the film arrived on Netflix which likely contributed to its early success.

And though John Krasinski chose to show the monsters in his horror film, which is being compared to Bird Box as a result of some similar plot lines, Bier thinks the Bird Box team made the right call in keeping the creatures off screen.

Some digging by The Verge indicates that at least 45M people watched at least 70% of the supernatural thriller. But Netflix accounts can be shared with multiple people, so the actual number of people who watched Bird Box may be even higher than that.

Shares of Netflix are up 33% YTD.

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This weekend brought news that Bird Box now holds the record for the most watches in a single week for a Netflix movie.

In the first seven days alone since the film was released, Netflix says that more than 45 million accounts have watched it. For example, box office numbers are accurate, because they measure ticket sales. But it's also important to note that Netflix is counting by accounts. As CBS Entertainment president Kelly Kahl somewhat skeptically tweeted, the numbers were "independently verified by. uh, Netflix".

"Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off", concludes CNN. The 54-year-old has said the film is popular with the wider because mothers can relate to her character, Malorie. "Once you commit to a television format, you're a TV movie".

One of the problems that Spielberg sees with streaming is that it has effectively forced studios into bankrolling strictly tent-pole features while eschewing mid-budget and lower-budget fare, which allow more room for creativity. "But it poses a clear and present danger to filmgoers". Bier directed the movie from a screenplay by Eric Heisserer (Arrival).

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