But most importantly the device takes on the futuristic all-screen design Apple first introduced with the iPhone X a year ago. We'll make sure to put the iPhone Xs battery to the test, similarly to the Xs Max, and tell you all about Apple's claims.
"Taking photos, watching videos, FaceTiming, Fortniting, even writing emails felt more immersive on the big phone", she writes.
In addition to the already existing iPhone 7, iPhone 8, and iPhone 8 Plus, Apple is introducing three new models with non-sequential names.
"The iPhone XS and XS Max follow in the footsteps of S-year iPhones - they're faster, with better camera hardware ... but except for dual SIM support, there isn't a brand-new feature like Touch ID or 3D Touch this time", CNET's Scott Stein said.
The handset's own manufacturer may have underestimated its potential, with iPhone XR component orders reportedly revised upward for the next few months.
London mayor Sadiq Khan pitches for second referendum on Brexit
She agreed previous year for Northern Ireland to stay locked in the bloc's Single Market if the border can not be kept open. But with time running out for London and Brussels to thrash out a deal, Britain is preparing plans for a no-deal Brexit.
Cook also highlighted features of the new Apple Watch Series 4, with its built-in EKG by just placing your finger on the Digital Crown for 30 seconds, plus the new fall detection feature, which calls 911 if you fall and don't respond to the watch after a minute. That doesn't mean the new iPhone models don't deliver a bump in wireless performance. The iPhone XS Max is powered by Apple's latest A12 Bionic Hexa-core chip and sees 4GB of RAM with either 64GB, 256GB, or 512GB of internal storage.
The iPhone XR launch date caught many by surprise, if only because the XS models boast more advanced technologies that presumably require a more complex assembly process. Canandaigua National Bank & Trust Co. now owns 51,711 shares of the iPhone maker's stock worth $8,676,000 after purchasing an additional 280 shares in the last quarter.
Finally, 2017 saw the iPhone X, with its FaceID and notched display.
"The iPhone is assembled in China, but the parts come from everywhere", Cook said, when asked why Apple had been spared.