Amazon sells more than 100 million products on Prime Day event

Amazon Prime Day 2018: Best deals so far including TVs, Fitbit and Echo Show

Amazon Prime Day 2018: 7 Tips To Get The Best Possible Deals

Since there are so many deals to sift through, sale FOMO is pretty much inevitable; my Amazon Prime Day tradition involves scrolling through approximately five pages of deals before becoming completely overwhelmed by all the discounts awaiting me. It said top sellers included some of its own devices - the Fire TV stick with Alexa Voice Remote, Echo Dot and Fire 7 tablet with Alexa. Some users reported they could shop for items, but when they tried to purchase items the site crashed.

Amazon said it sold over a million smart home devices in the United States. In addition to bringing in more sales than ever before, the first nine hours of the event on July 16 brought in more Prime members than any other day in Amazon's history. According to the online retail giant, customers purchased over 100 million products during Prime Day this year.

For the first time, members in Australia, Singapore, the Netherlands and Luxembourg participated in Prime Day.

The local Prime Day promotion kicked off at 12pm on Monday and only lasts until midnight Tuesday, lasting 36 hours.

Earlier this year, Amazon CEO Jeff Bezos revealed that the company has more than 100 million paid Prime members.

The result came despite widespread site glitches Monday that frustrated Prime members trying to take advantage of deals during the manufactured shopping holiday.

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"We believe Amazon's Fulfillment Center jobs are excellent jobs providing a great place to learn skills to start and further develop a career", the company said, according to information obtained by Reuters.

Prime members continue to adopt the new savings benefit at Whole Foods Market at one of the fastest rates we've seen.

In an email to The Associated Press, it said "many are shopping successfully" and that in the first hour of the 36-hour Prime Day in the US, customers ordered more items than in the same time frame previous year.

Though only available to USA consumers, Amazon offered savings at Whole Foods Market during Prime Day, with the best-selling item being organic strawberries.

Large retailers ($1B+ in annual revenue) saw a 54% increase in sales versus an average Tuesday but niche retailers ( $5M in annual revenue) saw a 18% decrease in online sales on Prime Day. Once those issues were ironed out though, it's been smooth sailing with nothing standing between shoppers and the killer Prime Day deals they had been waiting for.

Prime is Amazon's subscription programme, which offers subscribers fast product deliveries, additional discounts, video content and music streaming, among other services.

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