"Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel", Systrom said. Heading on the app right now reveals a pretty limited selection of videos, with the only person I know on there being MKBHD, but that'll probably change as time goes on.
IGTV will be available both on the main Instagram app (which, according to a blog post from the company, now reaches more than a billion accounts) and on an app of its own. The aim is to make it so you don't have to search for content.
IGTV will allow users to upload clips that can range from 15 seconds to 60 minutes in length, up from its previous 60 second limit.
And speaking of apps, there really is a separate IGTV app on the way. My favorite part is you have a scrub bar on videos now, meaning you don't just have to start every video at the beginning and wait for it to loop if you miss the part you wanted to see - which is how Instagram videos currently work.
Lele Pons, a YouTube sensation who also has amassed 25 million followers on Instagram, plans to launch a new cooking show on IGTV in hopes of increasing her audience and eventually generating more revenue.
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Instagram says you can also like, comment and send videos to friends via Direct messaging. Beyond "Explore", IGTV will also include "For You", "Following", "Popular" and "Continue Watching" tabs, each of which speak for themselves.
Rumors have circulated over the past few months suggesting that Instagram was preparing to allow longer videos on its platform.
No plans are now in the works to produce original Instagram content for IGTV. Instagram's pitch here is that watching video content on mobile devices is clunky (*cough* YouTube *cough*) and a platform dedicated to long-form, vertical videos will make things a lot more intuitive.
Facebook introduced its Watch platform in 2017 as a way to compete with YouTube's rising popularity among teen users. Tents housing some of the city's 7,500 homeless individuals were dwarfed outside by trailers ostensibly set up for the creators who danced and vogued for a short live video to kick off the event. However, influencers will be able to share links in IGTV to support deals they strike with brands.
Instagram boasts as many as 800 million active users, 500 million of which use the service every day.