Domino's new promotion offers to fill city's potholes

Paving for Pizza

Paving for Pizza Paving for Pizza Paving for Pizza

"We appreciated the extra paving for pizza funds to stretch our street fix budget as we addressed more potholes than usual", Milford City Manager Eric Norenberg told Domino's.

The company launched "Paving for Pizza" on Monday and it's asking people to nominate their town for road repairs.

"We can't let your cheese slide to one side, your toppings get untopped, or your boxes get flipped". They believe bad roads shouldn't happen to good pizza!

Domino's Pizza says potholes are putting its pizzas at risk, so the company is helping smooth out roads for delivery drivers. If you're convinced you reside in an area with roads that only a pizza restaurant chain could reasonably fix, you can hit up the Paving for Pizza site to request their services in your town. The crews put up "Paving for Pizza" signs, use branded steamrollers, and even spray-paint the Domino's logo on the patched potholes.

Paving for Pizza
Paving for Pizza Paving for Pizza Paving for Pizza

The company has begun a campaign to help pay for road repairs.

Milford City Manager Eric Norenberg says, "Facing an already harsher winter than usual for DE, this is an opportunity to get additional money to stretch our City's limited resources".

Domino's is dead set on making sure customers get home with their pizzas intact. The campaign was created by the CP+B ad agency, which specialises in drumming up media interest, claiming on their website to make the "most written about, talked about, and outrageously successful work in the world". Actually, that last part would be rather cool. After all, our roads are far from flawless in places and we do have a fondness for pizza. "It's wheely important to us!"

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