Amazon to give Prime members extra discounts at Whole Foods

Amazon Prime Members Are Getting New Discounts at Whole Foods

Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

The promotions will start to expand to all Whole Foods and Whole Foods 365 nationwide during the upcoming summer.

As tries to flip the page on jacking up its annual Prime membership fee from $99 to $119, Amazon is adding another perk to the program starting today in its 28 stores on Florida: Prime participants will get an additional 10% off sale items as well as "deep discounts on select best-selling items".

This post was syndicated from Digital Trends.

Now it looks like those photos were right on the money as Amazon has since announced that Prime members will get some perks while shopping at Whole Foods.

"This new Prime benefit at Whole Foods Market is a flawless pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, vice president, Amazon Prime, in a statement about the discount program's launch.

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Whole Foods co-founder and Chief Executive John Mackey told Reuters that the company is hoping the discounts and services for Prime members will help drive down prices at the high-end grocery chain. But you'll need to be a Prime member to get the deal.

Amazon said last month that it had more than 100 million paid Prime members worldwide. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

An example of one of those weekly rotating specials recently was $10 off per pound of wild-caught halibut steaks. "Or, customers can opt in to use their phone number to save at checkout", the Amazon/Whole Foods news release states. In fact, the new discounts replace Whole Foods weak customer loyalty program that ended on May 2. However we expect that Amazon will most probably extend these discounts to other Whole Food outlets in the future, but no word on when that might be.

Amazon also has introduced 5 percent back in rewards for purchases at Whole Foods Market with the Amazon Prime Reward Visa credit card.

"This new Prime benefit at Whole Foods Market is a flawless pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, Vice President, Amazon Prime.

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