Apple hires former Samsung vice president to tackle Korea

Why Buy An iPhone

Why Buy An iPhone

The high cost in particular "has been pinpointed as a key factor contributing to the lackluster sales of Apple's first OLED model".

United States tech giant Apple Inc. named a former executive of Samsung Electronics the new head of its South Korean branch, industry sources said Tuesday. A year ago in September, when Apple unveiled the iPhone X - it's 10 Anniversary edition iPhone - to the world, it was seen as the most advanced piece of technology in the smartphone world. Citing industry source, the report adds that the Cupertino tech giant is asking Samsung to reduce the unit price of its OLED panels to USA $100, down from United States $110.

Apple's negotiating position appears to have both strengths and weaknesses at present ...

Apple is reportedly gearing up to introduce three new iPhones in 2018 - a 5.8-inch OLED iPhone X successor, a 6.1-inch OLED model, and a bigger 6.5-inch iPhone X Plus model.

While Apple has relentlessly been shifting outside supply chains in-house, it still has to rely on its competitor Samsung for its access to OLED displays.

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The expected reduction of price for OLED panels will substantially reduce the cost of production for iPhone X. This will further benefit the end users in terms of pricing. Analysts speculate that the larger iPhone X may include support for iPen or the Apple Pencil and may also come in a dual SIM model.

In a note to investors, Guggenheim analyst Robert Cihra suggests Apple will take the opportunity this fall to simplify what it calls iPhone models.

In general, it is widely expected that prices of other smartphone OLED displays will decrease this year.

Apple will be the biggest victor of the soon-to-be-expected reduced OLED panels price.

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