Apple appoints Oliver Schusser as VP of Apple…

CREDIT Apple

CREDIT Apple

He will report directly to svp of internet software and services Eddy Cue, who announced the new Wednesday (April 11) in a memo first reported by Variety.

Schusser, who recently played a key role in Apple's recent $400m acquisition of Shazam - which is now awaiting regulatory approval - will relocate from the United Kingdom to California for the new position.

Apple didn't comment on whether the appointment changes Jimmy Iovine's responsibilities. He played a key role in Apple's acquisition of Shazam as well.

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Apple resisted the subscription-music model for years as its iTunes service dominated sales of digitally downloaded music.

On a comparable basis, the Apple Music agency has 48 million subscribers, 40 million people whom have been paying subscribers and 8 million of whom are on a absolutely free trial, " Apple said. Schusser has previously led launches of Apple services including the App Store, iTunes Store, and iBooks for worldwide markets, as well as managed label, studio, and publisher relations for Apple outside the US.

That confirmation backs up MBW's analysis from earlier this week, which showed that Apple Music is now outpacing Spotify in terms of global subscriber additions. He has been handling label, studio and publisher relations outside the US.

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